Steagrillz, a restaurant, uses pleasant music and lighting along with an impressive décor to attract customers. In the context of servicescape, Steagrillz is trying to impress its customers with its _____.
A. ambience
B. signage
C. artifacts
D. functionality
Answer: A
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Every message you write should begin with the notion that your audience is thinking What's in it for me?(WIIFM)
Indicate whether the statement is true or false
One of the best ways to develop audience benefits is to use the "you" view, which A) means that all messages are written in the active voice
B) dictates that all sentences be written as commands. C) emphasizes second-person pronouns instead of first-person pronouns. D) uses slang and abbreviations to personalize the message.
The Siskiyou Manufacturing Company will collect an estimated $12,000,000 next year; and it will
receive an estimated 20,000 checks. Siskiyou's bank has offered to set up a lock-box system that will reduce float time by 4.5 days. The cost of the system will be $.15 per check. What is the minimum annual interest rate on its cash balance that Siskiyou should receive before it would be willing to adopt the lock-box system? A) 3.25% B) 1.07% C) 1.82% D) 2.03%
Which company purchased PeopleSoft for $10 billion?
A. Sap. B. Oracle. C. Ups. D. I2.