Which of the following is NOT true regarding the Internet and the practice of public relations?
A) Media professionals do not trust online information because it cannot be verified.
B) The Internet is a great potential repository of education-based information.
C) Many public relations firms employ interactive specialists and groups.
D) Many public relations firms specialize in online communications.
A
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One important employer tactic for sharing information and opinions is to hold a group meeting in the workplace during working hours in which employees are forced to listen to management's antiunion and pro-company presentations. This gathering is referred to as a ___________________________.
Fill in the blank(s) with the appropriate word(s).
The conversion ratio is:
A. the number of new lower coupon rate bonds that the bondholder receives when old bonds are converted into the newer bonds. B. the ratio of the face value of the bond to its market value. C. the number of shares of stock that the bondholder receives upon conversion of a bond. D. the ratio of the bond's old face value to its new face value. E. the number of bonds in the company's new project received upon expansion.
Finished Furnishings, Inc., agrees to lease an Oak Top-brand desk to Research Resources, Inc. (RRI), which agrees to pick it up at Streetside Warehouse. Before RRI retrieves the desk, it is stolen. The loss is suffered by
A. Perfect Furnishings. B. Oak Top. C. Streetside Warehouse. D. RRI.
Which of the following is NOT an example of sales promotion?
A. providing coupons for products B. establishing frequent buyer programs C. provide samples to customers D. running contests for the company's salespeople E. securing favorable media coverage