Advertising, direct marketing, personal selling, and public relations are all tools within the ________ element of the marketing mix
A) product
B) promotion
C) publicity
D) people
E) process
B
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When utilizing univariate techniques, for metric data, when there is (are) ________, the paired t test can be used
A) only one sample B) two independent samples C) more than two independent samples D) two or more related samples
How can a presenter be sure his or her presentation does not sound monotone?
A) Speak to the back of the room B) Emphasize important words and phrases C) Speak slowly D) Use intentional pauses E) Eliminate filter words
The revenue and expense budgets are often referred to as the ______.
a. financial statements b. financial controls c. operating budgets d. operations directives
The slashes is sometimes called a solidus and sometimes called a ______________
a. virgule b. half-bracket c. ampersand d. atmark