In creating the advertising message, which of the following is not recommended when creating a slogan?
A. The slogan should be short.
B. The slogan should be retained for a long period of time.
C. The slogan should be accompanied by a spokescharacter.
D. The slogan should be backed by a large marketing budget.
E. The slogan should be memorable.
Answer: C
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In addition to demonstrating actual emotional distress, if a third party wants to recover for negligent infliction of emotional distress, the plaintiff must primarily show that:
A. the defendant did not try to stop the accident. B. the defendant was negligent and that the accident could have been avoided. C. the third party actually witnessed the injury when it occurred. D. the third party is at least distantly related to the victim.
A disadvantage associated with the model stock approach to the determination of space needs is that _____
a. distinctive items with low sales or profit levels may not be stocked b. seasonal items may be placed in improper locations c. impulse goods may not be stocked in adequate quantities d. product placement may not follow normal shopper patterns
A study comparing social support of employees in a U.S.-based company with that of employees in its former subsidiary in Israel found significant differences in how each viewed sources of social support. How did employees in the United States view social support?
*a. They made clear distinctions between types of support providers. b. There were no distinctions between types of support providers. c. All support providers were considered external to the organization. d. All support providers were considered internal to the organization.
What is the complete linear model for this scenario?
What will be an ideal response?