Define location-based services and describe the main categories of these services. Which of the categories do you feel has the most potential in terms of e-commerce revenues, and why?
What will be an ideal response?
Location-based services are services that use GPS mapping services available on smartphones to deliver value-added services. They include geosocial services, geoadvertising, and geoinformation services. A geosocial service can tell you where your friends are meeting. Geoadvertising services can tell you where to find the nearest Italian restaurant, and geoinformation services can tell you the price of a house you are looking at, or about special exhibits at a museum you are passing. Student answers as to the most valuable of these services will vary; an example is: I feel that geoadvertising services have the most potential for profit, as it is based on a profit-making mechanism: advertising. Geosocial services and geoinformation services, by themselves, are more content- and communication-oriented.
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Which of the following is likely to occur during economic downturns?
A) People tend to spend more on luxury goods. B) Consumption of necessary goods decline. C) Long-term credit is available at concessional rates of interest. D) The purchasing power of the population declines. E) The level of investment in the economy rises.
Carla decided to pretest her survey questions to make sure they would be interpreted by the participants in the way she wanted. Carla was concerned with
A. accuracy. B. consistency. C. validity. D. targeting. E. reliability.
Assume that GM common stock has a beta of + 0.8. If you expect the market to go up 20% next year, you should also expect GM's price to go up
A) 16.0%. B) 16.8%. C) 19.2%. D) 30.0%.
Using the factor ratings shown below, determine which location alternative should be chosen on the basis of maximum composite score
Location Factor Weight A B C Easy access 0.15 86 72 90 Parking facilities 0.20 72 77 91 Display area 0.18 86 90 90 Shopper (walking) traffic 0.21 94 86 80 Neighborhood wealth 0.16 99 89 81 Neighborhood safety 0.10 96 85 75