Which one of the following statements is a key feature of both TQM and Six Sigma?
A) Quality is primarily the responsibility of all employees in the organization.
B) Quality is primarily the responsibility of the quality control department.
C) Quality is primarily the responsibility of the production department.
D) Quality is primarily the responsibility of top management.
A
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Normally, the lower the market-penetration index, the higher the marketing opportunity in that there is room to grow the brand
Indicate whether the statement is true or false
Which of the following is the best example of an equipment-based service?
A) a tutoring service B) an amusement park C) a religious service D) a dog-walking service E) a car dealership
Many of the same Asian countries that are major exporters to the United States are also significant importers of American goods because of all of the following reasons except
A. their rising standards of living enable their people to afford more imported products. B. their governments have sent buying missions to the United States to look for products to import. C. they prefer to deal with the U.S. democratic system than the political systems of Europe. D. they are importing raw materials and components that will be assembled and subsequently be exported, often to the U.S. E. they are purchasing large amounts of capital goods to further their industrial expansion.
In exclusive distribution, suppliers _____
a. enter into agreements with one or a few retailers that designate the latter as the only companies in specified geographic areas to carry certain brands and/or product lines b. sell to as many retailers as possible c. sell to a moderate number of retailers d. utilize multiple channels of distribution to reduce channel conflict