Identify four factors that make a marketing mix more desirable than others
What will be an ideal response?
Answers may include the following: how each marketing-mix element interacts with other elements; the ability to achieve business and marketing objectives; the time available to fulfill objectives; the resources available to fulfill objectives, the influence of market factors; consistency with business mission and vision; and level of risk and exposure to business.
You might also like to view...
The most difficult aspect of detecting e-business fraud is:
a. information about the transactions is captured in databases that are impossible to analyze. b. correctly specifying the types of frauds that can occur and the symptoms they will generate. c. the lack of hard-copy documentation, the very essence of e-business. d. to use technology to catch technology fraud.
At the time of her graduation, Julia obtained permission from several people who will serve as references for her. Two years later, she is interviewing for a new position and knows that some employers she has interviewed with will be performing background checks on her. In regard to her references, she should
a. do nothing at this point. b. send a message to her references, letting them know that requests for information will be forthcoming, and attach a current résumé. c. select all new references. d. call each reference to apologize for the inconvenience.
At the project level, all of the following are examples of oversight activities EXCEPT
A. Project selection. B. Audit and review lessons learned. C. Review status reports. D. Review project objectives. E. Track and assist the project to resolve bottlenecks.
An insurance deductible represents the maximum amount that will be paid under the policy for
a loss. Indicate whether the statement is true or false