Cumulus Corp. wants to generate goodwill among its customers. It aims at gaining a favorable impression that can positively impact its sales and revenues. Which of the following forms of support media can help Cumulus attain its desired outcome?
A. guerrilla marketing
B. multilevel marketing
C. aerial advertising
D. promotional products marketing
E. movie theater advertising
Answer: D
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Unwanted email is:
A) called UWM and was used by some online survey research companies a few years ago B) called SPAM and was never used by online survey research companies because it is unethical C) called SPAM and was used by some online survey research companies a few years ago D) called UWM and was never used by online survey research companies because it is illegal E) may now be avoided by the "Do Not Call" legislation
The _______________is to an oral presentation what a thesis statement is to an essay.
a. general purpose b. abstract purpose c. specific purpose d. none of the above
A&B's Smarter Planet campaign markets A&B as a company that provides innovative solutions that improve the world's IQ. This activity of A&B is an example of ________ marketing
A) segmented B) vertical C) organization D) horizontal E) diversified
Research in the field of communications most likely reveals that:
A) verbal messages carry more influence than nonverbal gestures B) nonverbal behaviors seldom reinforce verbal messages C) the meaning attached to words depends little on visual data D) nonverbal behaviors rarely contradict verbal messages E) words play a small role in the communications process