Victor Lorenz realizes that he needs a new car, so he has read through Consumer Reports and has visited selected dealerships to gather more information. According to the steps involved in a purchase decision, he is ready to
A. weigh the various options that have come to light.
B. make a choice.
C. acknowledge that a problem exists.
D. look for information that may include brand names and product characteristics.
E. acquire the car.
Answer: A
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