If a market segment is especially motivated by coupons in newspapers, which segmentation success criterion is most influential in the success of this program?

A. responsiveness
B. identifiability and measurability
C. substantiality
D. accessibility
E. functionality


Answer: A

Business

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Which of the following statements regarding inflation and accounting is false?

a. The SEC requires U.S. companies to present supplemental financial information adjusted for the effects of inflation. b. Instability of the measuring unit that is the currency occurs in countries with rampant inflation. c. In some in Latin American and South American countries, companies have been required to adjust their financial statements to take into account the effects of inflation. d. The FASB developed rules for companies in the United States to use to adjust for inflation.

Business

Which of the following is a reason why many companies require a photo ID when employees pick up their paychecks?

A) to make sure an employee's work hours have been accurately reported B) to avoid writing a paycheck to a fictitious person C) to improve efficiency of the payroll disbursement process D) to make sure all employees are legal adults

Business

_____ refers either to the sound that a speaker gives to the letters or letter combinations that make up a word or to the way in which the speaker accents the word

Fill in the blank(s) with correct word

Business

Discuss some of the functions that full-service wholesalers provide. How do these differ from those that limited-service wholesalers provide?

What will be an ideal response?

Business