Everyone's Way, Inc. ? Nate buys companies that are small or companies in financial trouble. He helps these companies turn around and develop a competitive advantage. The company that he recently purchased is called Everyone's Way, Inc. The company sells men's clothing and accessories. Everyone's Way keeps the sewing machines for clothes manufacturing at a separate production facility so that the store location space can be reserved for display and selling. ? After looking over the different products available, Nate realized that the company's previous owner was not aware of the product life-cycle because the company kept items that were obviously too old and out-of-date. Also, because of the high turnover, employees did not have good knowledge of the different product lines and did

Question

not know the difference between a product line and a product mix. To move the company forward, Nate thought of the following two measures: first, developing a new product to incorporate into the product mix; and second, eliminating the out-of-date products. Refer to Everyone's Way, Inc. If Nate wanted to teach his employees about the stages of a product's life-cycle, he should talk about all of the following except

A. expansion.
B. decline.
C. introduction.
D. growth.
E. maturity.

Answer 1

Answer: A