Lucia utilizes direct-response ads on TV, but they yield a lower than expected number of orders. A follow-up study of people who saw the ad revealed that they associated direct-response ads on TV with lower-priced products and low-budget ads. Which of the following disadvantages of direct marketing does the scenario highlight?
A. content support
B. accuracy
C. Do Not Call lists
D. rising costs
E. image
Answer: E
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Which assertions may be tested for the "transactions and events" category of management assertions?
A. Existence, rights and obligations, accuracy, authorization, and completeness. B. Occurrence, completeness, rights and obligations, accuracy, cutoff, and classification. C. Existence, completeness, rights and obligations, accuracy, cutoff, classification, and presentation. D. Occurrence, completeness, authorization, accuracy, cutoff, classification, and presentation.
Which of the following controls would most likely assure that a company can reconstruct its financial records?
A. Security controls such as firewalls B. Backup data are tested and stored safely C. Paper records D. Personnel understand the data very well
A comparison is usually not appropriate for e-mail
a. true b. false
Tram Co began the month with $984 cash in the bank. If Tram Co performed services for $500 cash, paid expenses of $273 in cash, performed services on credit for $269, collected $315 on account, and paid $132 on account, what was the cash balance at the end of the month?
a. $1,663 b. $1,394 c. $1,310 d. $1,757