Which of the following statements is true?
A. Singles and young couples are less willing to try new products than are older couples.
B. Buying responsibility and influence vary little from one family to another.
C. Empty nesters are frequently big spenders.
D. Divorced families usually have more discretionary income than traditional families.
E. None of these statements is true.
Answer: C
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Which of the following is an advantage of localized advertising campaigns compared to standardized marketing?
A) cost savings B) increased control over campaigns C) focus on product attributes relevant for a nation D) potential creative leverage of a global appeal
Average click-through for pay-per-click ads is about 0.08 percent
Indicate whether the statement is true or false
Kiting fraudulently places the company's marketable securities in the name of the officers
a. True b. False Indicate whether the statement is true or false
Which of the following is NOT a required disclosure for lessors?
a. Total of minimum sublease rentals to be received in the future under noncancelable subleases b. Unearned interest revenue c. Unguaranteed residual values accruing to the benefit of the lessor d. A general description of the lessor's leasing arrangements