A firm may decide that all packages should be similar and include one major element of the same design. This approach to promote an overall company image is called
A. family extension.
B. family packaging.
C. overall packaging.
D. package extension.
E. selective packaging.
Answer: B
You might also like to view...
To be successful, an e-mail marketing program need not be integrated with other channels, because it is a stand-alone process
Indicate whether the statement is true or false
When a manager is trying to identify how the company can efficiently create promising new offerings , he is addressing the question of value delivery
Indicate whether the statement is true or false
If an authorized means of acceptance is expressly or impliedly present, any attempt by the offeree to accept by a nonauthorized means is not effective until the acceptance is actually received by the offeror.
Answer the following statement true (T) or false (F)
As worldwide Internet use expands exponentially, public relations professionals can rest easy, as they are already technology experts
Indicate whether the statement is true or false