Why would a chain store sell some items, such as soda pop, below cost?

A) They are not interested always in maximizing profit.
B) They feel people need soda pop more than the other items in the store.
C) Pricing some items "below cost" might be an efficient strategy to maximize the store's total profit.
D) Because most firms can only enjoy profits by consistently selling all their items below cost.


C

Economics

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