A firm has a current ratio of 1; in order to improve its liquidity ratios, this firm might ________
A) improve its collection practices by providing extended credit policy
B) improve its collection practices and pay accounts payable, thereby decreasing current liabilities and decreasing the current and quick ratios
C) decrease current liabilities by utilizing more long-term debt, thereby increasing the current and quick ratios
D) increase inventory, thereby increasing current assets and the current and quick ratios
C
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One of the areas of critical concern to MPR professionals is what to consider appropriate criteria for measuring promotional outcomes
What are the traditional measures of promotional efforts and in what way is measurement for MPR different in its approach to measurement?
The cognitive bias known as naïve realism assumes that what is correct in our immediate environment is appropriate and proper as a way of communicating. What is another assumption of this bias?
a. That the behavior is only correct in our unique environment b. That the behavior will change when new people enter into the environment c. That the behavior is static and does not change over time d. That the behavior is also universally correct.
Which of the following accurately describes a periodic report?
A. A report that describes the pros and cons of proceeding with a project in addition to givingthe costs and time frame for the project B. A report prepared by a human resource manager, which gives reasons to justifyinvestment in employee training programs C. A report prepared weekly to provide details about the number of product unitsmanufactured D. A report that is prepared by an employee to backup his new idea
The system in which raw materials are distributed by entrepreneurs to homes in which family members process those materials into finished products is referred to as
A. the factory system. B. an apprenticeship. C. specialization. D. free enterprise. E. the domestic system.