Which strategy refers to the creative approach used throughout a campaign, which should flow from the brand’s positioning statement?
a. Creative strategy.
b. Social media strategy.
c. Message strategy.
d. Creative brief.
e. Experience brief.
c. Message strategy.
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By definition, ________ pricing is used when a firm sells a product or service at two or more prices, even though the difference in price is not based on differences in cost
A) segmented B) variable C) flexible D) cost-plus E) reference
Shelly is aware of a phenomenon known as the recency effect. How can she use this to her advantage in a job interview?
A. She can focus on making a good first impression. B. She can remember the middle of the interview is just as memorable as the first and last actions. C. She can end on a positive note by showing interviewer she appreciates his or her time. D. The recency effect does not apply to job interview situations.
The word run is what part of speech?
A) verb B) adjective C) noun D) all of the above
Which of the following is a drawback of the payback period?
A) it ignores a project's total profitability B) it uses a set discount rate C) it considers total profitability, requiring the forecasting of all future cash flows D) it uses before-tax cash flows rather than after-tax cash flows E) it uses operating income rather than cash flows