If a real estate developer were speaking to a group of citizens opposed to the creation of a shopping center in their neighborhood, the most important objective of her or his introduction would probably be to

A. relate the topic to the audience.
B. state the importance of the topic.
C. reveal the topic of the speech.
D. create goodwill with the audience.
E. gain the attention of the audience.


Answer: D

Communication & Mass Media

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In Korea, it is quite common for strangers to find out each other’s age in the first few minutes of conversation and adjust their language to show respect. This is an example of which aspect of interpersonal relationship dimension identified by Yum (1988)?

A. Long-term relationships. B. Ingroup relationships. C. Particularism. D. Public relationships.

Communication & Mass Media

The Internet is almost entirely __________ in terms of political content

Fill in the blank with correct word

Communication & Mass Media

Definitions in a speech that define terms as they would be found in a dictionary are known as

A) a classification. B) a description. C) a straight-forward definition. D) an operational definition.

Communication & Mass Media

Teachers who use bonus points to get students to attend public speeches outside of class are

making use of what type of power? A) referent B) coercive C) expert D) reward

Communication & Mass Media