Nichepro Technologies, who were mainly into producing personal computers and laptops, have now decided to produce Nichepro health care products. Explain the branding strategy advocated by the company
What will be an ideal response?
Nichepro Technologies are advocating brand extension strategy. Brand extensions fall into two categories: (1 ) line extension and (2 ) category extension. Marketers use the parent brand to enter a different product category, in category extension. Nichepro is adopting the same strategy by using their parent brand to enter the healthcare products category.
You might also like to view...
Which of the following is a good use of instant messaging in the workplace?
A) Presence awareness B) Customer service C) Security D) Crisis management E) Process monitoring
Judging from the Disney-Pixar merger, which of these is an effective way to create shareholder value from a merger?
A. Raise consumer prices at the acquiring company and the acquired company to reflect the fact that the market is now less competitive. B. Integrate the acquired company as fully as possible, merging staffs and locations, so that all employees have as similar an on-the-job experience as possible. C. If the acquired company creates high-quality products or services, don't force it to mirror the management style of the acquiring company. D. Cut prices at the acquired company but not the acquiring company so that the acquisition covers all consumer price points.
Blaster, Inc. recently conducted a least-squares regression analysis to predict selling expenses. The company has constructed the following regression equation: Y = 329,000 + 7.80X. Which of the following statements is false if the primary cost driver is number of units sold?
A. The company anticipates $329,000 of fixed selling expenses. B. The company expects both variable and fixed selling expenses. C. "Y" represents total selling expenses. D. For each unit sold, total selling expenses will increase by $7.80. E. "X" represents the number of hours worked during the period.
For a stock price that was initially $55.00, what is the price after 4 years if the continuously compounded returns for these 4 years are 4.5%, 6.2%, 8.9%, -3.2%?
A) $64.80 B) $74.80 C) $84.80 D) $94.80