What is cause-related marketing?  Describe an example of this public relations tool other than those given in the chapter.

What will be an ideal response?


Cause-related marketing is a special type of sponsorship that involves the association of a for-profit company with a nonprofit organization.  Through the sponsorship, the company's product or service is promoted, and money is raised for the nonprofit.  In a common type of cause-related sponsorship, a company agrees to donate a percentage of the purchase price of a product to a charity, but some arrangements are more complex.  Students' examples will vary.

Business

You might also like to view...

Dowling Company had supplies on hand costing $1,000 at the beginning of the year and $2,400 at the end of the year. During the year, supplies totaling $3,800 were consumed. How much was the total cost of supplies purchased during the year?

Business

A production manager is concerned with the average weight of metal ingots. From past data, she knows that ? is 1.6 lbs. The manager wishes to make a 95% interval estimate for ? using a sample of 64 ingots. The accuracy of this sample in estimating the population mean will be:

a. 0.20. b. 0.392 c. 1.96. d. 1.6. e. ±0.05.

Business

The traditional liquidity premium theory states that long-term interest rates are greater than the average of current and expected future short-term interest rates.

Answer the following statement true (T) or false (F)

Business

According to the Code classifications of collateral, which of the following includes dock warrants and dock receipts?

A. General intangibles B. Deposit accounts C. Documents of title D. Chattel paper

Business