The action step in the AIDA formula is designed to
a. Help customers avoid false or misleading information
b.Find ways to connect the advertiser with the customer
c. Support claims made in the other steps of the formula
d. Elicit testimonials from satisfied customers
b.Find ways to connect the advertiser with the customer
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A dictionary definition reflects a word?s denotative meaning
Indicate whether the statement is true or false
Self-concept and self-esteem are defined the same way
Indicate whether this statement is true or false.
If your specific purpose statement were "To inform my audience how to make authentic South American empanadas," you would probably organize your speech in ________ order.
A. comparative B. spatial C. causal D. illustrative E. chronological
Speaking from memory is the delivery method that is most conducive to achieving a natural, conversational delivery.
Indicate whether the statement is true or false