If you were evaluating two mutually exclusive projects for a firm with a zero cost of capital, the payback method and NPV method would always lead to the same decision on which project to undertake.
Answer the following statement true (T) or false (F)
False
Rationale: One project might have cash flows that extend well past the payback year, leading to different rankings.
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A retailer's target market consists of people who usually will not consider a new idea until others have tried it and liked it. These potential customers have a lot of contact with mass media and salespeople but usually are not opinion leaders. These target customers are
A. laggards. B. the late majority. C. early adopters. D. innovators. E. the early majority.
Answer the following statements true (T) or false (F)
1. There are stakeholders in both an organization’s internal and its external environments. 2. Only those with an ownership interest in a company are known as stakeholders. 3. Internal stakeholders include the employees of an organization. 4. In a corporation, the chief executive is typically elected by the stockholders of the firm.
Delivering value to the customer is the core of marketing.
Answer the following statement true (T) or false (F)
Discuss seven factors of group communication. List and describe five positive group roles