An example of a good retail promotional objective is to _____
a. generate store traffic
b. increase store loyalty
c. encourage shoppers to recommend friends
d. increase sales by 20 percent over the same period last year
d
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The difference between the actual cost driver amount and the standard cost driver amount, multiplied by the standard variable overhead rate, is the:
A. variable overhead volume variance. B. variable overhead rate variance. C. variable overhead efficiency variance. D. over- or underapplied variance.
Explain expectancy theory, and discuss how managers can use this model to help motivate subordinates.
What will be an ideal response?
Which of the following statements is true about the niche strategy?
a. Only large companies can implement a niche strategy. b. Companies that adopt a niche strategy have only a small number of customers. c. Only the companies that do not have competitors can adopt a niche strategy. d. Companies that adopt a niche strategy can only gain a price advantage over competitors.
Although North Americans prefer a direct approach (with the main idea presented first) in most presentations, many cultures including the Japanese, Latin Americans, and Arabs consider the straightforward approach tactless and rude
Indicate whether the statement is true or false