Which of the following reflects the view that ‘mass media become a debating ground for our system of values and beliefs’?
A. People interpret media messages in similar ways.
B. Mass media have an effect at the social level.
C. All mass media effects are directly influential.
D. The audience are passive receivers of mass media products.
B. Mass media have an effect at the social level.
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Kelsey decides to use her Spring Break to help build houses in Southern Missouri. Unfortunately, she is the only one on her team that knows how to use a hammer. Kelsey could best be described as:
a. Maven b. Connector c. Salesperson d. Teacher
At colleges and universities, public relations professionals need not be a part of the management team; instead, they should operate independently
Indicate whether this statement is true or false.
When you have to write something and attribute it to a source, you want to ______.
A. stick to what the person said B. go by memory C. make it as powerful a quote as possible D. paraphrase as often as possible
An effective summary should __________.
A. repeat the main ideas completely B. reiterate the development of the main ideas C. remind the audience of the key points D. signal the end