Which of the following is true about market-nichers?
A) They are market followers in small markets.
B) They tend to have high manufacturing costs.
C) Their return on investment exceeds that in larger markets.
D) A nicher achieves high volume as against a mass marketer that achieves high margin.
E) They usually experience long-term losses.
C
You might also like to view...
Expenses that change on a per-unit basis when production volume increases or decreases are known as ________
A) variable costs B) manufacturing overhead costs C) marketing and sales expenses D) indirect costs E) operating costs
The direct method of preparing a statement of cash flows
A) is the overwhelming choice of most companies. B) begins with net income in the operating activities section. C) will produce the same net figure as the indirect method. D) All of these choices.
An account is said to have a debit balance if:
A) the amount of the debits exceeds the amount of the credits. B) there are more entries on the debit side than on the credit side. C) its normal balance is debit without regard to the amounts or number of entries on the debit side. D) the first entry of the accounting period was posted on the debit side.
Regulating customer arrivals and more evenly spreading out demand can be accomplished by?
a. Complementary services b. Reservations c. Demand sorting d. Pricing policies/promotions