Running magazine ads in athletic magazines is the
a. tactic
b. strategy.
c. goal.
d. campaign.
b
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Many brand name companies are continually increasing their ad budgets to combat the emergence of store brands
Indicate whether this statement is true or false.
Men and women are 99 percent similar and only 1 percent different in their communication
A. True B. False
The Barnes and Noble bookstore chain was able to save its business from drying up through ___________
a. ? shifting to an exclusively e-publishing model b. ? becoming the first large-scale online e-book store c. ? outsourcing its staff to countries where labor is cheaper d. ? working as an international distributor for foreign language books
When the primary objective is to increase listeners' understanding, awareness, or knowledge of some topic, one delivers __________
a. specific instances and rhetorical questions b. a speech to persuade c. a speech to inspire d. a speech to inform e. a speech to entertain