Consider some actual examples of strategic mission statements. DELETE. In deciding how to respond to each SPS DELETE a strategic position statement is it more important to focus on exploiting strengths and opportunities than on countering weaknesses and threats? Explain your reasoning, showing which factors you are taking into account?

Question

What will be an ideal response?

Answer 1

This is most likely a false opposition – surely a response has to accommodate all of these issues?
However, the inside-out or resource based view may suggest different priorities from the outside-in
view. In the RBV enterprises succeed by exploiting strengths as applied to opportunities. The
significance of weaknesses is that they may hinder the focal enterprise’s ability to exploit these
opportunities, while threats arise from competitors’ ability to exploit them. In the alternative view,
weaknesses are treated as matters of priority concern that should be addressed if the enterprise is to
survive and perform effectively.