The step in Lewin’s change process that represents movement toward a new desired state is known as ______.
A. changing
B. thawing
C. unfreezing
D. refreezing
A. changing
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Which statistical approach is one of the most powerful and yet simple methods for identifying outliers?
a. N-grams b. Z-score c. Time-trend analysis d. Soundex algorithm
Which of the following is a function of an integrated marketing communications system?
A) designing products using environmentally friendly techniques B) allowing suppliers or vendors to manage the inventory of products C) controlling production levels by feedback received from customers D) delivering a clear, consistent, and compelling message on the product to each brand contact E) sharing company forecasting details with shareholders
______ is probably the most obvious constraint on recruiting.
A. Communication B. Money C. Distance D. Benefits
Discuss the hesitation (that may be justified) associated with teaching ethics. Explain briefly how the authors of this text believe that ethics can be taught constructively in a class.
What will be an ideal response?