Answer the following statement(s) true (T) or false (F)
1. The success of the Worlds’ Toughest Job campaign enabled America Greetings to
meet sales goals for the entire year during the Mother’s Day season.
2. As successful as the World’s Toughest Job campaign was online, competing news
events at that time kept the campaign from achieving significant earned media
coverage.
3. The Cincinnati Zoo’s use of its Facebook and Twitter platforms to address
comments about the killing of Harambe was considered a success after addressing
initial negative audience reactions.
4. When a communications crisis occurs, planning a response must be placed as a top
priority.
1. true
2. false
3. false
4. false
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Two easily verifiable forms of supporting materials are anecdotes, and role-playing
Indicate whether the statement is true or false
Which claim in the example suggests inherency?
(a) I (b) II (c) III (d) IV
This editor was the first to employ foreign correspondents:
a) Benjamin Day; b) James Gordon Bennett; c) Horace Greeley; d) Henry Raymond; e) William Cullen Bryant
To say that analogical cases must be essentially alike means that they must be similar enough that what is true of one is also true of the other.
Answer the following statement true (T) or false (F)