Which of the following is a difference between the marketing concept and the selling concept?
A) The marketing concept focuses on customer needs, whereas the selling concept focuses on existing products.
B) The marketing concept focuses on customer conquest, whereas the selling concept focuses on targeting the right customers.
C) The marketing concept takes an inside-out perspective, whereas the selling concept takes an outside-in perspective.
D) The marketing concept is product-centered, whereas the selling concept is production-centered.
E) The marketing concept focuses on short-term sales, whereas the selling concept strives to build long-term customer relationships.
A
You might also like to view...
Which of the following best describes different specific combinations of features within each product type?
A) product types B) product variants and brands C) industry D) product categories
Childers Company, which uses a perpetual inventory system, has an established petty cash fund in the amount of $400. The fund was last reimbursed on November 30. At the end of December, the fund contained the following petty cash receipts: December 4Freight charge for merchandise purchased$62December 7Delivery charge for shipping to customer$46December 12Purchase of office supplies$30December 18Donation to charitable organization$51If, in addition to these receipts, the petty cash fund contains $201 of cash, the journal entry to reimburse the fund on December 31 will include:
A. A credit to Cash Over and Short of $10. B. A debit to Petty Cash of $189. C. A debit to Transportation-In of $62. D. A credit to Office Supplies of $30. E. A credit to Cash of $199.
The key distinguishing feature between the mainstream economics school and the institutional labor economics (or industrial relations) school is that the industrial relations school believes that labor markets:
A. Are not perfectly efficient. B. Operate similar to other types of markets. C. Have too few suppliers of labor (workers) but many purchasers of labor (employers). D. Work only when there is a "working class" that is excluded from the "ownership class."
Profit responsibility, societal responsibility, and stakeholder responsibility are three concepts of
A. green marketing. B. utilitarianism. C. social responsibility. D. moral idealism. E. cause marketing.