A percentage-of-sales-revenue approach to setting a media budget is more complex than a task-and-objective approach
Indicate whether the statement is true or false
FALSE
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Digital signage is visual content that is displayed on a monitor delivering video clips or price of merchandise. Which of the following is not a benefit of digital signage?
A. The time to message hurdle B. The cost of the display and devices C. The enhancement of the store environment D. The atmosphere it provides E. The displays of complex graphics and videos
The more media efficient a media vehicle is, the more finely it is able to target niche demographic segments
Indicate whether the statement is true or false
Which of the following is NOT an example of a cross-situational public?
A. Nuclear waste protestors D. Minor children under age 18 B. Women E. African Americans C. Canadians
Neil creates an application which facilitates the easy storage and access of employee information like name, age, experience, and qualification for his organization. The application is an example of a(n) ________.
A. array B. program C. activity D. repository E. linkage