Brazilian telenovelas’ product placement often represents close to 50 percent of the advertising money spent on the program

a. True.
b. False.


a

Communication & Mass Media

You might also like to view...

What of the following is not an example of team culture?

a. A team member wears a pair of slacks and a collared shirt to work b. Team members talk about a former employee in the break room c. The layout of offices d. None of the above

Communication & Mass Media

The most likely place to find values in an argument is in the

a. grounds. b. warrant c. support for warrant. d. disqualifier.

Communication & Mass Media

Winston Electronics is releasing a new tablet and wants to reach more of its target audience and generate social buzz at the firm’s product launch event. Which of the following individuals should be invited to the event to help Winston accomplish this goal?

a. Adrian, a high-tech electronics blogger b. Ben, a local newspaper reporter c. Corinne, a technology trade publication editor d. Devin, a mainstream media journalist

Communication & Mass Media

Tracking tools such as cookies and web bugs benefit the development of _______________ but pose threats to _______________

a) e-government … communications b) e-commerce … privacy c) communications … e-commerce d) privacy … e-government

Communication & Mass Media