What percentage of men report having difficulty achieving or maintaining an erection by age 60?
a. 90%
b. 70%
c. 50%
d. 30%
Answer: C
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Which term describes the phenomenon in which pleasant memories are more likely to be recalled than unpleasant memories?
A. selective attention B. explicit memory C. the Pollyanna principle D. autobiographical memory
Advertisers who pair an attractive model with a product hope that you form a favorable attitude toward their product through
a) attitudinal formation. b) operant conditioning. c) cognitive dissonance. d) classical conditioning.
According to the three-stage model of memory, information is held for only a fraction of a second in:
A) intermediate storage. B) long-term storage. C) sensory storage. D) short-term storage.
You are designing a study that asks subjects, "Which of these psychological concepts have you heard of?" and then presents a list of concepts. Which type of retrieval task is this?
A. recall B. recognition C. implicit D. prospective