According to the text, the gay market is perceived as desirable to advertisers for which of the following reasons?

A. It was a relatively neglected market previously.
B. Gay-targeted ads are easier to produce.
C. It is perceived as relatively upscale.
D. all of these


C. It is perceived as relatively upscale.

Communication & Mass Media

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Which of the following questions is rhetorical rather than direct?

A) How many of you have attended a play or concert in the last six months? B) How many eligible voters in here voted in the last presidential election? C) How many of you went to a movie this week? D) What would you do if you won millions of dollars in a state lottery?

Communication & Mass Media

According to your textbook, listening to evaluate a message for purposes of accepting it or rejecting it is known as ________ listening.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

A contemporary leadership style that involves the process of influencing others by building a shared vision of the future, and by inspiring and helping them to see how their efforts are related to a larger framework is ________ leadership

A) transformational B) laissez-faire C) democratic D) authoritarian

Communication & Mass Media

What are the effects of an effective minimum wage on the number of unemployed in the market for unskilled labor?

Communication & Mass Media