In the early 1950s, television ate into the national advertising base that newspapers had once dominated

a. True
b. False


ANSWER:
True

Communication & Mass Media

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Verbal messages use words to create meaning

Indicate whether this statement is true or false.

Communication & Mass Media

In the qualitative research report:

A. the researcher must keep his or her agreement about confidentiality and anonymity with participants. B. it is acceptable to reveal the identity of the research participants. C. anonymity is not as important as confidentiality. D. simply changing the participant's name is always enough to maintain anonymity.

Communication & Mass Media

Beacon Pharmaceutical is launching a new migraine medication. In order to figure how to make the product more successful, Beacon Pharmaceutical has created a team of scientists and doctors, as well as product design, advertising, and marketing personnel. This is known as a __________

a. product innovator team b. project team c. marketing team d. decision team e. research team

Communication & Mass Media

When should alterations to an agenda be made by participants?

A. at the start of the meeting B. one day before the meeting C. at the end of the meeting D. one hour before the meeting

Communication & Mass Media