Describe the active public relations planning process
What will be an ideal response?
• Identify the organization's relevant publics
• Measure images and attitudes of the relevant publics
• Establish image and attitude goals for relevant publics
• Develop cost-effective public relations strategies
• Prepare for public relations crises
• Choose specific public relations tools
o Develop strategic approaches to major challenges
o Pay special attention to the Web site
• Implement actions and evaluate effects (Measure the effects)
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The ______ context is the context in which our thoughts influence the way we communicate.
A. interpersonal B. intercultural C. cognitive D. mediated
Due to political upheaval in the Middle East, in spring 2011, Procter & Gamble was forced to briefly close plants in Egypt that supply products for South Africa
Indicate whether the statement is true or false
When can employers legally screen applicants for drunk driving arrests?
a. when the applicant admits to being an alcoholic b. when driving is job-related c. anytime they like, since it is not a protected behavior d. when an applicant’s manner and appearance seem to indicate drinking problems
Which ethical principle asks you to assume that virtually all tangible and intangible objects are owned by someone else unless there is a specific declaration otherwise?
A. the Golden Rule B. the Slippery Slope C. the Social Contract Rule D. No Free Lunch