Give an example of how a brand can be affiliated with a category in which it does not hold membership
What will be an ideal response?
Student answers will vary. DiGiorno's frozen pizza has adopted a positioning strategy that identifies with a different category from its own — instead of putting it in the frozen pizza category, the marketers have positioned it in the delivered pizza category with ads that claim, "It's Not Delivery, It's DiGiorno!"
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The tax shield on interest is calculated by multiplying the interest rate paid on debt by the principal
amount of the debt and the firm's marginal tax rate. Indicate whether the statement is true or false
In order to prepare children to take over the family-owned business, it is essential to hire them for higher-level positions in the business.
Answer the following statement true (T) or false (F)
The primary benefit of diversification is that it
A) is convenient. B) is cheap. C) reduces the exposure of your investments to adverse effects of any individual investment. D) increases stock volatility.
An imprest payroll bank account is one to which cash transfers are made in an amount exactly equal to the amount of payroll checks cashed.
Answer the following statement true (T) or false (F)