Answer the following statement(s) true (T) or false (F)
1. Direct marketing is often the best way to get advertising to consumers while they're out in the world running errands.
2. Blind envelopes look like standard personal envelopes.
3. Self-mailers can be more expensive than direct mail with envelopes.
4. A good cover letter should list the features in the headline and first paragraph.
5. Paragraphs in cover letters should be short.
1. False
2. True
3. False
4. False
5. True
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One of the following is not a form of cultural identity:
a. civilization. b. nation-state. c. race. d. ethnicity.
Organizational Web sites, in general, are a cost-effective public relations tool
Indicate whether this statement is true or false.
Which of the following is a recommendation for your posture when giving a presentation?
A) It?s appropriate to slouch slightly if you?re giving an informal presentation. B) If you are going to sit during a presentation, sit in a chair that does not elevate you above your audience. C) It?s acceptable to lean on the lectern. D) Avoid sitting during a presentation.
In the 1800s, ________ was developed, making printing possible from photographic plates rather than metal casts.
A. the hot print machine B. offset lithography C. the linotype machine D. the daguerreotype