Consumer behavior refers to
A. the aspects of a consumer's decision-making processes that cannot be measured.
B. the actions a person takes in purchasing and using products and services, including the mental and social processes that come before and after these actions.
C. those purchasing behaviors that result from (1) repeated experience and (2) reasoning.
D. the mental and social processes related to purchasing that are innate in a person from birth.
E. the five stages a buyer passes through in making choices about which product and service to investigate, purchase, and consume.
Answer: B
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