In recent years, which of the following has driven the development of corporate ethics codes?

a. increased globalization
b. decline of mainstream media
c. changes in issues management
d. increased IMC campaigns


a. increased globalization

Communication & Mass Media

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There is no biological necessity for touch among infants

Indicate whether this statement is true or false.

Communication & Mass Media

Which of the following is FALSE?

A. Group members are less constrained by social influence when using "Groupware" B. When using "Groupware" people do NOT know whose ideas are whose C. One problem with "Groupware" is that it does NOT recognize the problem of group tension D. Software may also have built-in mechanisms for managing feedback.

Communication & Mass Media

Simon is preparing to give a speech. He wants his speech to be conversational. In this scenario, which of the following strategies should be adopted by Simon?

a. He should maintain an upright stance while speaking. b. He should make his audience know that he has thoroughly memorized his speech. c. He should engage in the process of creating audience contact. d. He should look at and read from whatever is written in his manuscript.

Communication & Mass Media

The phenomenon through which a viewer perceives real motion when observing a series of rapidly projected still images that are changing in small increments.  Although each individual motion picture frame is a separate image and nothing is actually moving on the screen, the visual system of the eyes and brain allows viewers to perceive an image that is continuous and moving.  

A. Magic eye B. Motion picture language  C. Zoetrope D. Short-range apparent motion

Communication & Mass Media