How can services marketers use customer complaints to better understand customer expectations?
What will be an ideal response?
Customer complaints are one way to identify customers' zone of tolerance; the minimum level of service they will accept before they will go elsewhere.
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Words like never and always and statements like "I promise" are examples of conditional responses
Indicate whether the statement is true or false.
Data envelopment analysis problems are usually maximization problems
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The measure of forecast error where the absolute amount of error of each forecast is averaged is
A) mean squared error (MSE). B) mean absolute deviation (MAD). C) mean absolute percentage error (MAPE). D) bias.
A focused work center is well suited to the production of a large family of products requiring similar processing, even if their demands are not very stable
Indicate whether the statement is true or false