Discuss the four types of observation research and give an example of how each is used in marketing research.
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The four types of observation research are:
PEOPLE WATCHING PEOPLE. Examples include mystery shoppers and one-way mirror observations.
PEOPLE WATCHING AN ACTIVITY. Observer stands at an intersection and counts traffic moving in various directions.
MACHINES WATCHING PEOPLE. Movie or videotape camera records behaviors as in the people-watching-people example.
MACHINES WATCHING AN ACTIVITY. Examples include traffic counters.
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Special discounts on list prices granted to customers are known as cash discounts
Indicate whether the statement is true or false
The Certified Information Systems Auditors (CISA) designation identifies those professionals possessing IT audit, control and security skills. How do you think a professional designation is helpful for IT auditors?
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Which of the following is NOT true regarding the PCAOB?
a. The PCAOB is a governmental sector regulatory body. b. The PCAOB is overseen by the SEC. c. The PCAOB was established by the Sarbanes-Oxley Act. d. The PCAOB has authority to set auditing standards.
The purpose of the Robinson-Patman Act is to
A. encourage pure competition. B. provide incentives for interstate commerce. C. repeal the Sherman Antitrust Act. D. outlaw price discrimination for purchasers of the same product. E. protect inventors from having their intellectual property stolen.