Katherine is often surprised when she goes to other countries to learn that people do business so differently. For instance, in meetings Katherine is used to getting straight to the point and addressing any relevant issues. However, she has learned that in many countries businesspeople take the time to first make small talk and ask about the family before finally getting down to business. To Katherine this seems to make the meetings unnecessarily long and wastes valuable time. These cultural differences seem strange to Katherine because she is relying on her
A. ethical perspectives.
B. international bias.
C. cultural relativism.
D. self-reference principle.
E. self-reference criterion.
Answer: E
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