Sonya wants to buy a new car. She turns to her friend who is a car enthusiast for his recommendation. He tells her Toyota is by far the best brand. Sonya goes to a Toyota dealership. She notices a Toyota Corolla that is at a reasonable price point. However, she likes the fact that the Toyota Camry is a mid-sized car, but it is more expensive. Sonya tries to remember what her friend told her but is having trouble. She starts weighing the benefits of both vehicles in an attempt to make her final decision. The fact that Sonya sought advice from her friend is an example of _________________. Her attempt to weigh the benefits of the vehicles against one another is _______________.

A. problem recognition; evaluation of alternatives
B. external information search; internal information search
C. internal information search; problem recognition
D. external information search; evaluation of alternatives
E. pre-purchase evaluation; selective exposure


Answer: D

Business

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