A pitfall to avoid in pursuing a differentiation strategy is
A. meeting and exceeding the meaningful gaps in quality, performance, service, and other attractive differentiating attributes offered by rivals.
B. choosing a product offering that supports buyers' indifference to rival brands' offerings.
C. trying to differentiate on the basis of attributes or features that are easily and quickly copied.
D. spending on activities to differentiate the company's product to enhance profitability.
E. charging a premium price for the differentiating features.
Answer: C
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