________ marketing tailors brands and promotions to the needs and wants of specific cities, neighborhoods, and even stores
A) Differentiated
B) Mass
C) Niche
D) Local
E) Individual
D
You might also like to view...
With regard to conflict, individuals with a ______ style have a high regard for self and others.
A. compromising B. accommodating C. collaborating D. avoidance
Sara is the marketing manager of a small HR consultancy firm. She is in the process of implementing the use of a database to assist her company in its marketing efforts
List five ways in which she might be able to use the database for marketing efforts.
Mayberry's statement of cash flow is completed using the visual inspection method. Information regarding the Mayberry Company in 2016 appears below: Net income $140,000 Dividends paid 20,000 Decrease in inventory 15,000 Increase in accounts payable 30,000 Proceeds from issue of common stock 70,000 Depreciation expense 10,000 ? What was Mayberry's net increase in cash?
A) $190,000 B) $225,000 C) $245,000 D) $255,000
Regarding employee stock options, which of the following is/are not true?
a. Firms compute a fair-value-based measure of employee stock options on the date of the grant using an option-pricing model that incorporates information about the current market price, the exercise price, the expected time between grant and exercise, the expected volatility of the stock, the expected dividends, and the risk-free interest rate. b. Total compensation cost is the number of options the firm expects to vest times the value per option. c. Firms amortize total compensation cost over the requisite service period, which is the expected period of benefit. d. The requisite service period is usually the period between the grant date and the redemption date. e. Firms do not typically remeasure most types of stock options after the initial grant date.