Which of the following is NOT an accurate characterization of the idea evaluation stage of the new-product development process?
A. The stage introduces a prototype of the product.
B. The stage produces rough estimates of costs, sales, and profits.
C. The stage involves an assessment of the assumptions managers are making about the new idea.
D. The stage evaluates the potential reaction of channel partners like wholesalers and retailers.
E. The stage involves getting reactions from customers by way of concept testing.
Answer: A
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Retailers will use all of the following to retain and increase share of wallet from their best customers except:
A. Special customer services B. Lower prices C. Promotions D. Personalization E. Frequent-shopper programs
Which of the following is not a primary factor that a large firm with international operations should consider when choosing the appropriate structure for its organization?
A. the degree of product diversity B. the extent of international expansion C. the degree of market diversity D. the type of strategy (global, multidomestic, or transnational)
Competitive advertising is a key marketing strategy of the maturity phase of a product life cycle.
Answer the following statement true (T) or false (F)
Cridberg Corporation's selling and administrative expenses for last year totaled $260,000. During the year the company's prepaid expense account balance increased by $18,000 and accrued liabilities decreased by $12,000. Depreciation for the year was $25,000. Based on this information, selling and administrative expenses adjusted to a cash basis under the direct method on the statement of cash flows would be:
A. $205,000 B. $315,000 C. $265,000 D. $255,000