Who stated, "there is decreased tendency over time to reject the material presented by an untrustworthy source."?

a) Carl Hovland
b) Leon Festinger
c) Harold Lasswell
d) Walt Seifert


a

Communication & Mass Media

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Observation could reveal all of the following characteristics of an audience EXCEPT

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A(n) __________ is one who actively interprets shared material and analyzes the content and speaker's effectiveness.

A. passive listener B. ethical speaker C. ethical listener D. None of the above.

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A listener who wishes to become the speaker should use a ___________

a. turn-requesting cue b. turn-yielding cue c. turn-maintaining cue d. back-channeling cue

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