The Internet can be referred to as a ____ medium because users determine which websites they are going to view.

A. selective
B. discriminating
C. pull
D. push
E. monopolistic


Answer: C

Business

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A nonprobability sampling technique in which an initial group of respondents is selected randomly and subsequent respondents are selected based on the referrals or information provided by the initial respondents is called ________

A) quota sampling B) snowball sampling C) stratified sampling D) cluster sampling E) respondent sampling

Business

On the date of initial issuance of a financial instrument , the market value will equal

a. the initial issue proceeds [the amount borrowed]. b. the sum of the future cash flows. c. the maturity value of the instrument. d. the par value of the instrument. e. the par value of the instrument minus the premium or plus a discount.

Business

What role does the message play in the development of an MPR effort? How does this role differ from traditional promotional strategies?

What will be an ideal response?

Business

When individuals in a sample of 150 were asked whether or not they supported capital punishment, the following information was obtained. Do you supportcapital punishment? Number ofindividuals Yes 45 No 55 No Opinion 50 ? We are interested in determining whether or not the opinions of the individuals (as to Yes, No, and No Opinion) are uniformly distributed. The p-value is

A. less than .01. B. larger than .1. C. between .01 and .05. D. between .05 and .1.

Business