Lifetime value analysis allows a company to monitor the actual costs of doing business with customers to ensure that it is focusing on the most ________ customers.
Fill in the blank(s) with the appropriate word(s).
profitable
In lifetime value analysis (LTV), the system compares the costs of retaining customers versus acquiring new customers to determine how much money each type of customer requires. Lifetime value analysis helps ensure that a company is focusing on the most profitable customers.
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